How OffKeyBrewing started their logo design journey
Off Key Brewing
Below you will find my as well as my partner's thoughts:
We are looking to launch a brewery to brew the beers that we enjoy drinking. Beer is our life's passion and we would like to create a vehicle to deliver that passion to our region.
We are a couple of middle aged, overweight dudes (OK just 1 of us is fat) looking to go large with a few tasty beers.
Tell us a bit about who you are and the people you reach
Beer lovers. Non Beer Lovers. People who are just looking to get the most from life and the beverages that they consume.
We aim to be a solid choice for a cold one in the Midwest and eventually take over taps in English Pub houses as well. (can I say eventually again)
We would love to have the logo incorporate a key. Adding elements from beer (hops and grain) is optional but perfered. Bonus points to the designers who can work the letters K and F into the key indiscreetly. Here are a few things to think about:
My partner is very slow and could easily be confused if the logo is too complex. (Keep it simple)
No fat jokes (My Partner is Fat)
Ultimately have fun with it. We are really just a couple guys who have figured out how to brew good beer,enjoy doing it, and want to share it with our people.
Look for Off Key Harry Knuckle Rye on a tap near you soon (hopefully)