New logo needed for bold content marketing firm

RSL Media

RSL Media is a content marketing firm. We help large companies accomplish their sales and marketing goals with content programs targeting small and mid-size businesses (SMB). Our services include creating content and developing strategy.

I'd like to explore the following colors:

Blues: Knowledge, trust, calm and honesty.
Aquas: Empathy, compassion, clarity and precision.

1. The logo should demonstrate that we are an innovative, bold and forward-thinking firm that is capable creating work for big, global companies
2. Modern sans serif font that is clear and modern, but also unique is preferred
3. We are open to options that are type only or with a brand mark if you have an idea that reflects what we do.
4. If a brand mark is used it should be simple but not too literal. A potential idea is three overlapping shapes that demonstrate our service positioning, and that is our work sits at the intersection of:
- SMB audience expertise
- Exceptional content
- Our client's goals
Brand mark should be positioned next to the wording: see 'THE THINK ROOM' example attached. If this doesn't work for the logo, then it would be beneficial to see how the logo concept could potentially work with other design elements that communicate such ideas.
5. We'd like to see different options in the way the words 'RSL' and 'Media' are positioned together, including 'RSL' in bold, joined with 'Media' not bold, and stacked. RSL should be more prominent.
6. Variations with use of all capitals or capitals for 'RSL' and not 'media' are welcome
7. Logo does not need to be color, but if it does incorporate color, blue should be use. Any type or brand mark should be easily converted to greyscale and white options
8. Our slogan is 'Content that speaks SMB.' (this is not to include in the logo, but for your information)

Attachments
RSL Media - current logo
seedmediagroup - bolding of font (image too large)
THE THINK ROOM - positioning of image and stacked font
webarchiten - words together, first word bolded
AEONICS - simple, unique