MacUser was very helpful during the process by revising the design many times. Whenever I had a suggestion, MacUser rolled with the punches. I am so happy with the final result.
How Doug B started their logo design journey
We are a UK based startup company and are launching a new food supplement/vitamin. We need your help to design a logo.
The brand is all about skin hydration from the inside out. Everyone knows that you should drink 8 glasses of water a day because this helps to keep you well and your skin glowing. Our product has a secret formula that enables you to be well hydrated without having to drink lots of water, so is in effect a 'short cut' to having beautiful, radiant skin and a healthy body.
The product itself will be a powder that mixes with water. It is 100% natural. It is also low calorie, has no additives and no taste.
Tell us a bit about who you are and the people you reach
Women aged 30-55, beauty conscious, already using a premium anti- aging moisturiser by a brand such as: SK-II, Clarins or Decleor.
She shops in a department store such as Bloomingdales, Selfridges or Harvey Nichols.
The Professional Hydration logo should reflect this premium beauty space, must be aspirational rather than utilitarian so no taps/faucets or water droplet themed designs.
The winning logo should be simple but not basic, reflecting a premium brand that can work both on- and offline.
Logos we like:
1. Hotel Chocolat - simple design, doesn't overpower, unfussy but premium.
2. Nespresso - the association with their core coffee business comes through without being in your face, again - unfussy & premium looking.
The colour pallette hasn't been locked down so show us how the design will work in two different versions: one on a light background, the other on dark.