WEIGH IT UP AUSTRALIA
We are a branded content agency based in Melbourne, Australia.
This year we will be launching a national healthy lifestyle program called 'Weigh it Up Australia'. Weigh it Up will challenge all overweight Australians to lose their extra kilos, commencing on October 3rd, 2010.
But it's not just about shedding those unwanted kilos, it's also about losing unwanted stress and gaining a healthy mind and soul.
Weigh it Up is all about finding and maintaining a healthy balance between what you eat, how often you move and how you cope with life's pressures.
Australia is one of the fattest nations in the world. Over 4 million adult Australians are obese or overweight AND we have one of the fastest growing rates of childhood obesity in the world.
Our audience is huge (excuse the pun). We want to reach a broad, mass audience however the program is slightly skewed towards women aged 18 +..
We need a colour logo for 'Weigh it Up Australia' that can be used across print & online.
You can be as creative as you like however if any accompanying images are used, then they must clearly represent what the program is about.
We would prefer a bold, simple logo.
We don't want cartoons as we're targeting 18+ year olds. The program is credible and supported by countless professionals from GP's to Psychologists to Personal Trainers.
Here's an example of one we like 'The Biggest Loser'. It's clear and visually bold.
Another one we like, the scales are a good idea however we think it's too masculine for our audience:
Feel free to try different colours. Originally we thought red & blue as to match the Australian flag however greens and blues are most widely associated with health, fitness & well-being.
Web file format - .jpg and layered .psd (RGB)
Print file format - .ai (CMYK) & PDF