Logo for Natural Eczema Treatment Product

My natural eczema treatment product, XMA needs a new logo.
See the current one at http://www.xma.com.au

XMA

My 5 year old natural eczema treatment product needs a makeover.
We inherited the brand when we took over but enough is enough, time for a change. The product is all natural and the design needs to reflect this, without being too "washy" if you know what I mean. Still needs to stand out from the crowd.

Our main competitors are http://www.hopes.com.au and http://www.itchy.net.au and the winning design will be seen on multiple websites and in stores all over Australia as we sell thousands of jars each month all over the world.

The XMA needs to be prominent as the main brand with a sub brand of "Relief Cream" or "Skin Therapy".

Extra points if you show it on a cosmetic tube for effect. It will be used on something like this (Will probably be all white tube - though open to suggestions!)  http://www.istockphoto.com/file_thu…c_tube.jpg

Happy to look at a character type logo if it works, similar to Nudie Fruit Juice at http://www.nudie.com.au - Up to you
The winning design will have 1st shot at the label design as well.

I will give constant feedback along the way.

As an example of a design I really like see http://www.woolworths.com.au - the new logo says fresh and natural without being sterotypical.

Good Luck!

P.S. Keep it up everyone, Looking Great!

- XMA to be the predominant brand
- Sub brand under logo ie. Skin Therapy, Relief Cream, Baby etc
- Natural Feel

- Natural feel that gets lost in the crowd, still needs a point of difference.