We think this should be quite a clear, understandable logo to design. We sell only one product, a single style of candy jar with candy inside and a custom swing tag attached. While a candy jar in the logo may be a good idea, we are open to clever interpretations such as at http://www.edibleblooms.com.au. We value creativity very highly.
Buyers and recipients of these gifts are suprisingly an even split in sex, unlike other confectionery businesses where the split is usually female. Hence we do not want a pink logo, or feminine script fonts in the logo.
Current logo is visible at http://www.mrcandyjars.com.au which we do not like as it very generic and has no creativity to it. You can also see the products we sell there which are very specific.
Our gift has a WOW factor to it - it is a huge jar that recipients literally say "WOW" when they receive it. And the fact that it has a custom swing tag on it, and that the candy can be in their corporate colours adds to the attraction for corporate clients
We are very keen for the logo to have a set, deliberate colour scheme that also translates well to a mono version.
Any other questions, please let us know - we are very responsive throughout these contests having done them a few times before. We know what you want and are happy to clarify any points above.