MotivationToMove.com specializes in providing the best daily motivation for for you body, mind and business. (Not our slogan but a good description)
Every day, we provide 3 daily audio motivation programs for our members... "The Daily Boost", "The Fitness Boost" and "The Business Boost". We also provide additional coaching programs including, "Face Your Passion", "Start Moving Stay Moving" and "Wisdom To Wealthy"… along with traditional services including coaching, webinars and events.
That being said…
Our core business and the one we wish to grow is our subscription membership site that allows access to our daily programs.
But… we are very different than any other personal development folks in the world.
We have daily motivational programs. They are only 9 minutes in length. Quick, easy, filled with nuggets of information.
Our style is style is upbeat, fun, a bit irreverent, yet compassionate and helpful. Our content is world-class.
We are storytellers who offer real-life motivation our members can apply in their life today. We call it "Rubber hits the road" strategies you can learn while on your way to work.
We're much more than just motivation and inspiration.
Our programs are episodic and serialized… like a good soap opera that you tune into daily to see what is happening… and it's good for you too.
We've produced the number one self-help podcasts on iTunes for 6 years and continue to grow… but there has been some confusion. (iTunes once a week free)
We started as a "Fitness Podcast" and have grown from there. Most designers get stuck on the "Motivation To MOVE" part and lock us into a fitness "look".
Our concept is simple.
We believe that "Life Begins When You" move... in every area of your life. Moving physically is a great place
to start… and something that everybody must do forever.
For that reason, we're never very far from our physical roots… and our members love it.
The challenge is to to create a look that is energized, fun, upbeat… yet professional and credible.
We are BROADCASTERS and Coaches. We reach "One to Many... not just one to one".
In many ways, our content is offered in much the same way as HBO or other cable channels. Users are choosing our content over a bad movie.
It may help to know who our ideal customer is…
1) Somebody who has already begun their personal development journey and realizes that daily motivation and support are the key to success.
They are already moving toward their goal… not stuck on the sofa.
Our membership is like a little club for successful people... that should serve as inspiration for people to join.
Members also understand that life WILL get in the way every day. Successful people deal with life's challenges and are happy doing so.
They have all been to seminars, read books and listen to CD's. They love my "radio style" programs because they give them a quick boost to keep them going.
2) Our members understand the importance of being physically healthy. They move! Some walk around the block, others climb mountains.
A defining trait of our members is that they move and truly care about their health and energy.
Our members know that we have an expectation that they will be physically active… but it's not the entire focus… we will support all of their success.
Our members "Get it"… we need a way to quickly send that message to others who are getting to know us for the first time.
3) Our member is serious about being happy and successful… but they enjoy life.
We appeal to the more adventurous life and fun loving people who see life as something that we all have to work at every day. Rain or shine… good or bad… we just keep moving.
We do not appeal to down in the dumps folks who don't want to take action.
I like to think of Motivation To Move as broadcast entity. We will likely be syndicated via radio in the very near future.
Our product are produced at a professional level that can be compared to a really good talk show who's subject matter is personally development.
Motivation To Move is a brand with lots of content. The logo needs to useful on all material.
We've used several logos.Our current "Heart" logo is too soft for what we do. It will be moved to a product/retail line.
I've used the color orange for a long time… however… I am not stuck on that color.
PLEASE feel free to open up creatively and go for it. If you "get it"…show me.
Once I complete the logo… there are new graphic elements needed for the website as well.
If you would like to hear a sample of what we do, visit iTunes: https://itunes.apple.com/us/podcast