The Renegade Banker is an ex-banker who has gone freelance and is providing independent advice to small and medium size businesses in Australia.
The Renegade Banker is:
A person (or persona)
Very knowledgeable, but independent of the banks
Alternative and a little rebellious / anti-establishment
Outspoken “says it like it is”
The Renegade Banker provides financial advice to small business.
The logo we are looking for needs to include the initials “RB”, it may also include the words “The Renegade Banker”, but this is not mandatory.
The monogram logo must include a tag line: “Level the playing field”.
There are no fixed colours for the monogram logo, however orange and blue are favoured. The colours need to communicate a friendly, accessible, non-exclusive brand, but mature and credible.
The style needs to bridge / link the rebelliousness and a more sensible finance background. For example:
A graffiti style is not desired as it is too rebellious.
Similarly a slick / blue corporate look is too conservative
A construction / builder style is too rough
The logo can include an icon / graphical element if it adds value by visually communicating information about The Renegade Banker - but this is not essential. For example a dollar icon could be included, or a financial graph/chart with a e.g: https://www.visualnext.com/events/3…ebec-2015/
Inspirations / examples:
https://barefootinvestor.com/ - is more conservative that the style we need but still a good reference
https://www.tonyrobbins.com/ - Tony Robins is more hype / excitement - but the style is casual & authoritative
David Kosh - https://www.kochiesbusinessbuilders…avid-koch/ search: ”david koch sunrise” - is a little too concervative and establishment - but is also servicing a similar market
Melissa Brown - http://www.melissabrowne.com.au/ - a savvy sweet presentation set to connect with young professional women in particular.
The the monogram logo must be suitable for use as an App icon, however producing the icon is not part of this project.