To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The logo that's attached I created in Microsoft Word. I want something that looks similar to that just a little more professional looking (without the black border around it). I like using the state of WI outline and the bold font for the words. Shortening 'Wisconsin' to 'WI' would be fine and not having 'LLC' would be ok too- I'd like to see it both ways and decide from there. The target audience is mostly people 65+ so something clear and easy to read is a prority.