Both the contest and the following 1-to-1 project went really well. He did have a good balance between his own ideas and creativity on one hand, and the established communication style and the brief on the other hand. Producing several language versions in languages he didn't know went much smoother than with most designers I have worked with in the past. I will certainly invite him to future contests and seriously consider 1-to-1 projects without contest.
How RosyReview started their logo design journey
RosyReview presents a new review system to readers - no stars, no thumbs up, no tomatoes - just critical but positive reviews designed to help media lovers connect with movies and shows that they'll love. The word "Rosy" is intended to elicit thoughts of the phrase "through rose-coloured glasses," - seeing things in a positive light.
Tell us a bit about who you are and the people you reach
Our general target audience is lovers of movies, television, music, books, and games. But specifically we are trying to appeal to the Internet-generation, teens through young adults (16-35) who read, research, and shop online.
The logo should reflect our target audience - young people interested in movies, books, and other arts. It should be horizontally aligned to fit on a web-page banner, or at least able to be adapted to such needs. Pink and Red can be used to graphically symbolize the "Rosy" part of our identity, but should not be the dominant colors in the logo - we want to remain gender neutral. The logo should be eye-catching, artistic, imaginative, and graphical - we don't want just the word Rosy in pink in one font, and the word Review in another color in another font.