The Product is an ICE TEA based on the South-American MATE-TEA.
NAME, PRODUCT ETC.:
The Name refers to the German word for Lynx (LUCHS).
The Lynx was comon in Middl Europe but now it is rare.
It is mysterious. People now a little bit what it looks like, but don't have so many ideas what to think, when they here Lynx.
The Lynx is a wild animal. It might be dangerous, it might be nice. Who knows. It is mysterious.
MATE TEA makes you active. It contains Coffein and LUX MATE is a little bit fruity.
So if you drink LUX MATE, you'll be active and mysterious like a Lynx.
It is supposed to be named LUX MATE (not LUCHS MATE) - Why?
LUX could mean Luxury. LUX MATE should not look like too Luxury. NO GOLD etc. - more like unostentatious but still mysterios.
As in the attached images I prefer a two color Logo. Black-White, White-Black.
If you recommend also other colors or variations, I will be happy to look at them as well.
- Bars, Clubs
--> MATE + VODKA people like
Young, middle age - women as well as men.
Looking for something that refreshes you, when you need to be awake or want more kick for the night.
If choosen as the winning Logo, please provide an Indesign, Illustrator or ADOBE similar file as well, so changes on the SLogan or colors can be made by us.
As you can see in the example drafts I attached. A "pictogram" like Lynx should be part of the Logo. Please notice that only the front or Front-ish (slidly from the left or right) head should be used. And do not use material for the HEAD which can be bought by others on the internet.
At the End this Logo will also be placed on a Glas Bottle for its Frontlabel. A label is usually 8cm x 10cm in size. - See attached files for bottle examples.
Please ask me.