UPDATE*** EACH SUBMISSION SHOULD BE REPRESENTED ON A 2X2 WHITE LABEL ON THE CANDLE JAR (PHOTO ATTACHED BELOW). EACH LABEL DESIGN NEEDS THREE ELEMENTS: 1 - LOGO, 2 - CANDLE NAME - 'HEIRLOOM' AND 3 - INGREDIENTS - JASMINE + CLARY SAGE. ANY OTHER ADD'L DETAIL CAN BE ADDED FROM BRIEF IF YOU FEEL IT GOES INTO YOUR DESIGN. THANK YOU!
We are a candle subscription service. This candle is targeted for men and women alike who seek out unique, small batch items. I do not see my customer living in a specific city, making a certain level of income, or in a certain job or marital status.
They buy products because they love them; period. They are more inclined to purchase items that serve a dual or greater purpose, like giving back. You may find Tom’s shoes in their closet, Organic Fair Trade coffee in the pantry, Whole Foods paper bags in their hall closet, and bracelets from Kenya on their bathroom counter.
They’re generous gift givers. They enjoy are already inspired; desire inspiration, and desire giving inspiration to others. When they are home, they shop local and seek artisan goods that are good for their home, their body, and the environment. When they travel - as they often do or dream of doing, they are not ones to souvenir shop, but rather bring back memories, experiences, and tangible goods with meaning.
The home decor is clean, minimalist, and a bit bohemian. Everything seems to tell a story. The candle should be able to elicit an emotion of aspiration, inspiration, beauty, and joy through a screen as they shop online. When they see an ad or photo of this candle, it should feel native to their lifestyle.