Our current logo vaguely resembles a green roll of TP and we sell fabric - PLEASE HELP. Ideally I would like something clean and bold. Don't go overboard with trying to literally represent a roll of fabric persay. Something that connotes roll yes, but doesn't necessarily need to look exactly like a roll of fabric. It's just too hard and IMO ends up making the logo too busy. But that's just my opinion, I'm no expert.
Design wise I'm looking for something custom - fonts and artwork. Bold and clean, but not basic. Arial font and clip artish graphics are no good.
The logo should incorporate text and graphics, but I would like to be able to pull out the graphic and have it stand alone without text if needed.
If it's possible for the logo to convey two things, I would pick "ripstop" and "roll". I'm very flexible and open to creativity, but my ideas were the following:
"ripstop" - somehow build in a graphic of a square ripstop grid pattern
"roll" - something clean like the swoop at the end on the AdRoll (see attached) logo.
Lastly, on the text I'm open to anything - all caps, lowercase, or a mixture.
Thanks for all your help!
Owner, Ripstop by the Roll LLC
https://www.instagram.com/ripstopbytheroll/ (examples of our products/patterns)