LifeLocalized is an article-based that site focuses on lifestyle topics in local communities.
60% women, 40% men aged 30-60
The page the logo goes on will be: http://www.lifelocalized.com/article.php?id=342
our current logo is unattractive and I don't like the color scheme...
The size of the logo you design should be close to the current 400x85, and will need to include a differentiated space where we will put the city that the visitor is in (see current logo)
Overall, the logo should blend into the site naturally, and not be the focus of it. I tend to like fonts that are sans-serifs, but I'm flexible if you find one just right!