logo for Lifetime Health Diary

Lifetime Health Diary

LifetimeHealthDiary.com is a patient-centered personal health record application. It enables patients to record their symptoms and wellness and share them with healthcare professionals, carers who can then collaborate to improve healthcare outcomes.

Lifetime Health Diary(tm) is a innovative online platform that integrates clinical data and background health data around the patient, engages patients in monitoring their own health, provides clinicians with a comprehensive, longitudinal history of a patient’s health background via “temporal correlation” (one summary page at a glance), and creates a comprehensive and holistic view of the patient.

It is a disruptive technology shifting the way health information is managed by wrapping it around the patient. It provides not only a better way of communication between patients and multiple caregivers but all the more has an ability to look at the patient in a holistic manner leading to much better health outcomes.

What a great logo (a real one, not just an encryption) would do is:
- Create brand identity

- Communicate with the users and other stakeholders

- Reflect our mission and vision (patient-centric app, creating mutual dialogues, improving health outcomes, etc)

- Highlight that LHD is an innovative company in healthcare industry, trustworthy and credible

- Sticks in the memory

- Associates with our products and company as we go further and start releasing other products under the same umbrella.

We are currently in the process of redesigning a whole application and looking for a new neat design expressing innovativness and the whole idea behind LHD. We suggest that designers have a look at our site:

http://www.lifetimehealthdiary.com
especially about us section.

Some concepts which are associated with LHD and which possibly could be expessed through the logo are

- joing the dots, 
- disrupting the way the health information is managed
- bringing together the disparate health care silose
- health at glance
- it gives holistic view of the patient.
-engage and empower the patient.
-everything on a single page
- integrated shared care tool
- ultimate communication tool
-100% patient-centric
-Creating mutual dialogues between caregivers and patient
-Taking control of yours and your loved ones health
-Innovation
-Viewing all your health history on one page
-Improving health outcomes
-Holistic Health” and “Total Health”

But what we really want to get across is our vision:
 
“Perfect Communication between you and your caregiver(s)”

Target users: 1) patients (chronic disease, etc); 2) caregivers: social worker, nurse, physician, doctors, family members, etc. who may enter some/all info on behalf of the ones they care for; 3) pharmacists

We have a tagline: "you are your caregiver on the same page. Your page" bu that tagline can be reworded to reflect a better copy bu the meaning stays the same.