[update: the file Lens2 is to show designer #8 what I'm talking about in the feedback - it's that designer's work]
I like the current "eye" graphic, although I want to integrate the company name into the logo. Feel free to mess with the eye if you want to suggest changes.
Demographic: Mostly large businesses. We do a little coaching on personal brand, leadership, and communication at the professional consumer level. So 90% B2B, 10% B2C.
Psychographic: teams and companies who are trying to compete and win. They're interested in leadership, technology, communication, messaging, and branding themselves as leaders.
Tag Line: How does the world see you?
Uses: need hi res image that can be resized for a new website header, logos for invoices, etc. The current image is low quality, and I don't like how it is dis-jointed from the company name. It will go on business cards, the website, invoices, etc.
Logo preferences: I like clean lines and modern helvetica type of fonts. I like logos that look like icons. The company name doesn't need to stay in all caps. That's up for your design. I like flat images, and I don't usually like shadows & gradients.
Company color palette:
Brown: HEX # 63514b RGB: 99-81-75
Light Gray: HEX #DDDDDD RGB: 221-221-221
Med Gray: HEX #7B7B73 RGB: 123-123-123
Dark Gray: HEX #666666 RGB: 102-102-102
Accent Eggplant: HEX #3C2436 RGB: 60-36-54
Light Tan: HEX #E1DDCA RGB: 226-221-203
What I don't like:
-needs to be a transparent graphic so that I can put it on top of other images
-an all white or all-light alternate version that I could use if necessary on a dark background
-shrinkable so that you can still get the gist at 100x100 px size
Be creative & feel free to go way out there. I chose an eye to represent the "Lens" that a leader sees through. You might have a better idea.