We want to get rid of the pointless globe that's been on our logo for too long, but keeping the swoosh might be a good idea. We want to keep our logo simple and have it look great in 1-color black/white print, and knockout as well. Our doctors are in the "normal doctor age range" of 40s, 50s, and 60s so we'd like to appeal to that crowd. We have to get the CEO on board with the new logo as well, and he traditionally likes the current logo, so not straying far from that might be best as far as change of style/mood in the typeface goes...
Hi guys, thanks for all your work, hope everyone had a great Memorial Day Weekend. We've extended the contest and I'd like to make a few general comments on these designs to help everyone out:
1. I'd like to emphasize that we are an orthodontics manufacturer, and not a practice that patients go to. That said, it is not in our interest to incorporate wires/brackets into the actual design of our logo, it is quite redundant in fact.
2. We are really interested in seeing more done with the accent of the logo and have it better incorporated into the text without obscuring the lettering. We have designers in-house that are plenty comfortable with making nice looking type but aren't as comfortable with integrating additional vector design into them. That said, we're really impressed with designs like #7/8/9, 18, and 23 because they all add an element to the text. But we really don't want that added element to obscure the text--for example in #7/8/9 we're not favorable of the line that appears to cross out the logo.
3. We really want this logo to look fresh, we have new management and a new product line, along with other new technologies and we'd like the logo to reflect that, so don't be as afraid to change it up from the original as our initial contest specs may have made it seem.
4. Management is interested in seeing more designs using sans-serif fonts as well, or at least less-serif'd. Most of the sans-serif designs we've seen look much like our old logo from the 70s/80s, the look great (you could say our old logo is timeless :) but we'd like to see some sans-serifs that are lighter weighted.
5. Feel free to venture outside of the "swoosh" from the original logo, any element that may give a feeling of "advancement" / "evolution" / "looking into the future" etc. can be great.
6. Last idea: we really like the idea of having a standalone element to the logo that would work great in isolation such as the LO in submission#11 . This can work great on certain elements in our trade booths, business cards, etc.
That's all for now guys, great work so far and we're excited to see more!