That's how it felt dealing with Natasa! The logo was not straightforward & we changed the concept over 4 times but thanks to her very well written communication & professional feedback, we made it! :)
Thank you Natasa for bearing with me!
How Amazur started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Manufacturer of retail pet products in grooming (shampoos & conditioners), household (pet stain cleaner & air refreshers), training (repellent to keep pets off furniture), health (wormers & ear mite treatments), and supplements (all natural enzymes, high energy).
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
"Trusted Solutions for Pet Parents" best describes the brand. Current Lambert Kay logo is attached. The main driver brand in the line is "Fresh'n Clean", that logo is attached as well for reference. Packaging design (attached) emote warmth, the bond between pets and their parents, and pests as part of the family. Products are made from high-quality ingredients at middle of the pack pricepoints. Products are sold at Petco, Petsmart, boutiques, and pet store chains - NOT in mass channel stores like Walmart or Target. The logo should emulate "pets" and "trusted" such as a with an illustration, outline, shadowing, line art, brush stroke, etc.