Fantastic experience! Would jump at the chance to work together again :)
Great designer, most original of the bunch and really listened to what was written in the brief. Did I mention hard working?
How Xjwongx started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We are a learning center primarily focused on working with kids with learning challenges. Some learners have a diagnosis of Autism, while others do not. We have a wide spectrum of abilities that we work with as well as deficits. Some learners may just be extremely shy and they come to work in small groups learning about social rules and how to engage with other children. We use a clinical evidence based approach to produce learning programs for our students and some of those students work in very intense one-on-one settings. We are located in Hong Kong and cater to a western population but that does not limit us to only westerns since we also have a fair number of chinese clients. We wish for our logo to express a fun but mature place where children will learn. We want it to have a seriousness to it like a school but at the same time, we cherish the fact that we are not your run of the mill learning center.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The Kidnection Logo is our current company logo. We feel it is a little too simple and we would like something a little more serious but still have that fun side. Our company is maturing and we would like our logo to reflect that as well. I would prefer for Kids Academy to have the same font through out. We would like to see an emblem that has a shape of a shield or even a simple circle. Something like the Starbucks emblem is good (of course) but with a few colours involved.
As written previously, we work with a special group of children but we do not want to be seen as special needs. The feeling we want to project is that we are your typical learning center, there for we do not want any thing with a puzzle piece in it (a symbol of Autism) and anything that will give it a sense of atypical. Parents of children with special needs are sensitive to these types of things. They want their kids to get what a "normal" kid would get, or attend places similar to that.
We will position our company as the top notch service provider with a heavy emphasis on the training and education that our staff possess. Compared to that of our competition, we are much more thorough with our program and how we track the progress of our clients. On top of that, we have a great track record of producing results in our learners.
Thank you for reading the contest information. I look forward to seeing your designs.