How Protectamark started their logo design journey
TKLG THE KENDER LAW GROUP
The Kender Law Group is an intellectual property law firm that provides trademark, copyright, advertising, and brand protection services across the USA. We are a boutique law firm that specializes in limited areas of the law - trademark, copyright, advertising, branding, franchise, unfair competition. We not only handle the registration types of services, but also litigation and enforcement.
Tell us a bit about who you are and the people you reach
A person or company that sells products or services under a brand name....which is everyone! Our market is broad, but our practice area is niche.
No scales of justice, no Roman Columns, or any other cliche lawyer symbols. The logo must include the words The Kender Law Group. Since the website will be located at http://www.tklglaw.com, we are thinking that the letters TKLG should probably be emphasized. My skills are pretty weak, but I have put together some examples. Please do not rely exclusively on these, however, because as I said, my skills are weak and I just kind of threw these together.
The logo should be on the conservative side, but strong. Nothing too flashy (we don't want to look like some tech company) because this is a law firm.
We tend to like blues and greys as the color scheme, but wouldn't mind seeing some variations such as black and silver (not shiny silver though).
We will give feedback very early so that the designers can quickly get a sense of what we like and don't like.