How CleanMobilitySG started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We require a logo for our brand “smove” (pronunciation: /smuːv/). We want our customers to immediately recognize the word ‘move’ so the ‘s’ should be either transparent, dotted or drawn in some other ways that kind of detach it from the main word.
For the graphic we would like to see some sort of small network (e.g. electric circuit, connected streets or a naturally grown network arteries) on one side (preferable right hand side) & below of the word. It should not have too many tiny details in it and should also be scalable from smaller to larger sizes.
As an end-consumer product, we need a logo that is instantly identifiable and for immediate brand recognition. The logo will also be used on labelling, advertising, promotional materials, merchandise etc. Hence, the graphic should be able to be used independently of the name as a standalone corporate/product logo.
Logo values: Bearing in mind the characteristics of the target audience, the key values of this logo should be modern, clean, and sleek.
Colours: Light-Blue (Colour code RGB: R:102;G:153;B:255 or Hex: #6699FF ) as the main the colour.
Looking forward to receiving all the fantastic designs and we will try our best to be responsive in providing feedback. Thanks!
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Clean Mobility Pte. Ltd is a start-up company planning to provide clean, individual mobility in the urban environment of Singapore. We are looking into car, scooter & bike sharing schemes that will provide our customers with a flexible but also environmental friendly way of transportation. On the technology side we want to use electric vehicles, but other technologies (e.g. hydrogen, biofuel) might also be used in the future.
The primary target customer cares about the environment, but is not accepting major limitations to his flexibility and mobility. He is lifestyle-oriented, gadget-loving (but not geeky), time conscious, and is looking for a convenient solution for individual transportation. These business professionals are primarily in the age group of 25-40 years and belong to the mid-to-high income group. Secondary target customers are university students in the age group of 20-25 years, looking for a convenient way to commute between campus and home.