We're hard at work on a new web applications platform, which we will brand as OpenApps.com.
OpenApps.com will quickly and easily allow Website Owners to integrate powerful web applications while maintaining the exact look and feel of their existing website(s). With OpenApps.com, web site owners will browse and implement a variety of applications on their own sites in minutes.
OpenApps.com will also enable Application Developers to build applications to sell or give away. With OpenApps.com Developers will have a simple and headache-free method to distribute their applications and data to any website.
1 - Smaller websites (bloggers, Forums) and their owners. These people generally cover many functions for their publications aside from editorial. They have technical and administrative responsibilities as well. They should “get” our system, how it works, and why it delivers great value.
2 - Designers and smaller web development shops that may manage many web sites on behalf of clients. They will be able to use OpenApps.com to add functionality for their clients and manage their applications from a central location.
3 - Web application developers familiar with programming small-ish web applications in major web languages (PHP, Ruby, Python, Perl, etc...). These people have developed web apps before and should understand this as an opportunity to sell applications, maintain them in 1 place and generate income and possibly a living from what may have previously been a hobby.
Really, there's a ton of crossover here between our audience groups and SitePoint readers/members.
Almost all the entries to this point have included a separate icon. Very few designers have tried to incorporate a distinctive icon into the actual words of the logo. We would prefer to see a text treatment on the words that possibly incorporates the icon (for example: a distinctive "O" in "OpenApps").
I believe that many of the icons provided could possibly be reworked to be included within the text. However, we are looking at increasing the contest prize a bit to account for this alteration of instruction.
We require a logo and identity elements that can be flexible and appear in many forms and formats. This should include a word treatment on the site name, an icon to represent the company as a favicon.ico on the web site, as well as various identities online (such as a corporate twitter account, Facebook page, etc..). The logo should be able to work with a variety of color treatments (such as black and white, or using a single color on a card, or an embroidered T-Shirt) and in a variety of situations (Stickers, tradeshow booths, t-shirts).
This is a service that is going to appeal to people trying to make an impression and imprint on the Web. It should be in harmony with design seen in clean, attractive blog themes and well designed, popular web applications.
We'll want a vector file at the end of the contest (AI, EPS) as well as any composite stuff you've done with Photoshop.
Our preferences are for:
Simple yet bold colors
Logo can/should suggest:
Joining multiple things together
Inserting (as in, inserting functional applications into your existing web site template)
Ease of Use