the logo should:
- be horizontal in orientation.
- contain the website name ( "iexperience.it" or "iExperience.it").
- contain the three words "experience", "log", "share"
- emphasize that it is a location-based service (via globe, map, etc).
the mobile-app icon..
- should be square (just like standard iphone/android app icons are)
- should be very similar to the logo or derived from it.
- may or may not contain any text.
our persona is...
our tone of voice is...
- be active.
- have fun.
- Its a social website, so try to incorporate an element of sharing, fun, excitement.
- its a location-based service, so that should be evident in the logo/icon design (use of map, globe, tags on map/globe..)
Colourwise, no preference at the moment.