Good Job! Very creative and good iterative process in developing the final results!
How Heather.orr started their logo design journey
Who are you known as?
What’s your company slogan?
Changing the Game
Tell us a bit about who you are and the people you reach
My firm is a small law firm that assists small and medium sized businesses with all of their legal needs. My target audience are newer business in ALL industries. I'm selling big-law firm experience at lower prices thus it has to be more professional than trendy. Simple, elegant and powerful.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The above image is the basis for my tagline - "Changing the Game." I really like the chess knight as a centerpiece and I love the emotion that this picture evokes. That being said, my clients need to see me as the serious grown-up in the room who can be trusted with million dollar deals, so it cannot be hokey. At one point, we also discussed using a shield in the logo. I *think* I'd prefer the chess knight but would consider a shield incorporated if it's subtle.
Think Apple, Johnny Walker and Jaguar. Simple but powerful. Understated but clear. Emotive but not flashy.