New Logo For The Hottest New Dating App - The Grade - Featured in WSJ
cliff 4 needed a new logo design and created a contest on 99designs.
A winner was selected from 119 designs submitted by 19 freelance designers.
Some of the designers who made it happen
How cliff 4 started their logo design journey
Who are you known as?
The Grade (would like to see the A in Grade stand out, maybe even as an A+)
What’s your company slogan?
#NoMoreCreeps (although not necessary).
Tell us a bit about who you are and the people you reach
The Grade, a female-empowered dating app that is creating a safe space for singles to meet online free of $ick pics and low quality users. Our apps weeds out the creeps using our grading algorithm, so users can meet desirable, articulate and responsive matches.
Users receive a letter grade from A to F. The target audience is 20's and 30's.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Dark neutrals: Formality, mystery, exclusivity and luxury.
Greens: Growth, harmony and success.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Design inspiration
Other notes
We'd like the logo to contain the name of the product: The Grade
We woud like the A in The Grade to stand out (maybe even as an A+), but would love to see other ideas as we're not married to A or A+ standing out. The key concept we're trying to convey is a high quality experience and a place for women, with articulate and respectful users, where user are held accountable with Grades.
The slogan isn't necessary to be part of the logo, but it is: #NoMoreCreeps
To get a better feel, you can see colors, screenshots, etc here: http://www.thegradedating.com
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