tracywa needed a new logo design and created a contest on 99designs.
A winner was selected from 37 designs submitted by 13 freelance designers.
Hope Chest & Trousseau
HopeChest & Trousseau is specialty retail store and catalog that offers a variety of products and services for planning the perfect wedding.
HC&T also offers products and services for anniversaries and other occasions associated with love and romance.
Target audience is primarily composed of women, ages 25-45. Each is preparing for her wedding day, one of the most important days of her life.
Logo should convey sophistication and simple luxury.
In addition to the full name "Hope Chest & Trousseau", the initials HC&T are used heavily as well. So coordinated logos should be developed for both.
Secondary audiences are:
* fiancé, parents and friends of the bride
* women or men looking for the perfect gift for their spouse to express love or romance
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