Effecticore got their new logo design by running a design contest:
Logo for new home-made soulfood brand
Check out Effecticore's Logo design contest…
Food & Drink
HERDGOLD in German translates to "gold from/on the stove" and refers to the high-end, handcooked sauces, soups, ragouts and currys that the company offers. It is all "soul food" like a mom or grandma would cook. The word and color Gold represent the high-end quality. Also the time saved for working moms and office workers is "worth gold" (however the time issue should not be part of the logo). Since all meals have to be reheated at home a pot is one option to represent the cooked food specialty of the company. The founder Antonia is cooking herself using her own recipies or recipies from her grandmother. The pot as a part of the design is ONLY ONE approach - surely we would like to see your own ideas and approach! So no need to use the pot if you feel another way is better to bring across the brand idea.
Other color requirements
Gold: #d4af37 combined with black or other colors to achieve a high-end look
For the visual we can imagine using the pot as one way to represent that the company offers cooked food. But this is not a must or can be just one path of ideas. One additional thought here was to use the pot as a sticker on the food packs and print inside the pot what food it is. Just a thought...
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
Designers across the globe delivered design magic.
Effecticore collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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