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How jrgkgb started their logo design journey
Adelante Media Group LLC
We are a predominantly Spanish language broadcasting company with radio and television stations in several US markets.
We have recently gone through an ownership and management change and have renamed the company to Adelante Media.
"Adelante" means "Moving Forward" in Spanish, and our corporate philosophy is to look to the future as we make business decisions taking our properties into the next phase of media.
Tell us a bit about who you are and the people you reach
Adelante Media Group LLC will be primarily a B2B brand, with customers typically local business owners and ad agencies. Additionally this logo will represent our company to the radio and television industry.
A sleek and modern look that both stands out from and fits in with other media companies. As this is a completely new brand we are open to many possibilities for our brand identity.
The "LLC" does need to be included, but ideally we could superscript it and make it smaller than the regular text, like a (TM) symbol after the full sized words.
As the name means "Moving Forward" one school of thought is that the logo should reflect that without belaboring the point, though this is not a requirement.
Here are logos for some other media companies for reference and inspiration. Our logo should NOT greatly resemble any of them, but it should not look out of place alongside them either.