This is a two part project....valued at $500 total!
The first is creating a branded logo ($300). The second is to layout a sticker and box for one product ($200). The winner of the logo design contest will be given the option of laying out the sticker and box which should be a quick and easy gig being that most of the work will have been done in creating the logo. The winner, of course, has the option to decline doing the sticker and box layout but it more or less is an easy bonus gig that should be a breeze to knock out. Details for both parts of the projects are below.
I'd like the logo to communicate the health aspect of our edibles but have it be expressed in a way that speaks to the community of medical marijuana users, which ranges from terminally ill patients to your average pot head. I want to avoid the stigma of "It's healthy so it must not taste good". I want it to visually appeal to a consumer who may not even care if it's healthy but is just attracted to the packaging itself. One direction it could take is it could possibly have a "modern" feel by the use of shading, lighting and beveling (think mac os 9 compared to mac os 10). EG: Post (http://www.postcereals.com/), Mrs. T's pierogies (http://www.pierogies.com/) Here are some other logos that I think are strong
STICKER AND BOX:
The sticker will be approximately a 2"x4" rectangle that will be folded in half and used to seal the product in the bag. It will be your basic food label with all the necessary info ie: nutritional info, weight, ingredients, a few featured qualities like "RAW, Vegan, Organic" etc., website url, and a few other important bits of information about the product. It should be really simple....an attention getting, clean, professional, well laid out product label playing off of the aesthetic of the branded logo.
The box will be similar to any point-of-purchase style box you might see on the shelf at a grocery store for candy bars, granola bars, cookies, snacks etc. It needs to be laid out so that when the top of the box is opened along the perforations it then folds back and becomes the display for the box with the product inside. Again, really simple....the logo and then some of the featured qualities of the product (RAW, Vegan etc) and the product count per box. Super easy. It just needs to be laid out to the size specifications that I will provide from the printer who will be printing the boxes.
All files must be delivered as print press ready files. Logo must also be delivered as a photoshop document with separated layers. A flattened document without layers is not acceptable.