My current business is called "Jacksonville Beach Chiropractic" in Jacksonville Beach, FL. I started the business in 2009 with 0 patients and it has grown to over 2,500! The services offered are Chiropractic care, Massage Therapy, Exercise Rehab Strengthening and Physio-Therapy (meaning spinal traction, ultrasound, electrical muscle stimulation, decompression therapy, etc). They type of patient I treat has headache pain, neck/back pain, pinched nerves, auto accident injuries, disc injuries, sports injuries, arthritis - a lot of neuro/musculo/skeletal/joint pains.
With the changing climate in healthcare and declining reimbursements I decided to change my business model about 2 months ago to include Physical Therapy, Nutrition, Acupunture and Medical Doctor Services. This will create the opporutnity for my business to treat more patients by expanding the scope of care as well as being a "one-stop shop" for health care services which is absent in my community.
My target audience reaches across the community since about 75% of people experience back pain in their lives. With the expansion of the scope of practice it will reach even more. For more information please visit my website at http://www.JaxBeachChiro.com.