The target client is not just the person suffering from drug and alcohol addiction,but their loved one as well. Often, it is the loved one, such as the mother, father, husband, wife, son, or daughter, friend, girlfriend etc.... that reaches out to us first or will find us online.
We target the middle, to upper middle class client that has the financial capability to pay an upwards of over $37,000 for a month of treatment.
The logo must be appealing to the client themselves, as well as their loved ones.
The clients will most likely come from out of state (areas such as New York, New Jersey, Connecticut, Massachusetts, Maryland, Rhode Island, etc...) and is someone that wants to come to florida to begin their new life. These are people that are attracted to the climate in Florida, and the weather. They are mostly between sthe ages of 18, up to over 55+.
The clients and the loved ones are professionals, and people that are well educated, successful, and sophisticated. They are males and females, and they are from affluent areas in their respective states.