GoEyeCare is an organization that owns and operates Eye Care clinics in Mississauga and Brampton Ontario, Canada. Our primary care services are mainly focused on Ophthalmology and we also have a group of Optometrists as well as a few eye care based services like an optical dispensary for glasses. Our practice is a highly regarded practice and our physicians are well regarded in the industry not just for their skills in Ophthalmology but also for the research and innovation that is conducted at our clinics. The branding and logo that we require will then need to reflect this fact and maintain a certain level of professionalism.
We are in a unique branding situation in that our clinic “brand” are very strong but our company brand is not as strong. This is due to the fact that the clinics have been around far longer than the newly joint organization and are very well known with local hospitals as well as with referring physicians in the Greater Toroto Area even all over the world. The two clinic names are;
Credit Valley EyeCare
Our goal is then to incorporate “GoEyeCare” into the names of the current clinics. We also would like to be able to incorporate the names for the area of other clinics that we open (e.g. Toronto Eyecare). We also have a logo for the organization that we would like to use (see attached).
Some thoughts include;
Option 1 - Incorporate the “Go” into the symbol of the eye for our organization (see attached) so that symbol as well as the “Eyecare” at the end are consistent at all our clinics and the only variation is the area name in the middle. If this approach is taken it would be critical to maintain a good style of the symbol.
Option 2 - Leave symbol as is and have a good design for the “Go” and the “Eyecare” with the name of the clinic in between with different colors. The basic example would be “GO Osler EYECARE” or” GO Credit Valley EYECARE”. Note that we dont want capitals this is just the only way I could demonstrate it.
Option 3 - We are also open to other suggestions.