How Give Machine started their logo design journey
Givemachine is designed to make giving simple and effective. We accomplishes this goal by screening chartiable and non-profit organizations in advance and then matching them to your preferences via a
straightforward web wizard.
We get information from sites like charitywatch.org to asses the effectivness and credibility of thousands of different charitable and not-for-profit organizations.
Organizations are grouped into categories and subcategories so that we can easily match user's preferences.
How givemachine works:
Simply follow the 5 online steps and you will be giving to effective, proven causes of your choice each and every month. givemachine guides with predigested information, statistics and recommendations every step of the way!
Tell us a bit about who you are and the people you reach
We are targeting people who want to make charitable donations but are confused by all the options. Also those who currently make charitable donations but do not do so in an organized way - and are looking for a better solution.
Ideally, the logo should convey the central idea of the service:
You tell us what types of causes you want to support and we will recommend specific pre-screened charities and/or non-profits for you to support. We also divvy up your funds each month so that you are only delaing with one organization.
So, it is like a machine where your input is preferences and desires. The output is a packaged group of suggestions and easy way to accomplish your goal of effective giving.
The logo should reflect this in a straight forward fashion. We do not want the logo to be too pastel or mushy.
Logo should incorporate tag line [intelligent giving for a better world] and be provided with tag and without tag and also just tag alone.
Please provide print quality as well as web quality versions of the artwork in various formats including EPS, jpeg and any others you might recommend. Depending on the design, we may require the logo with a transparent background.