- What to have
We are looking for a scalable, professional, minimalistic, web 2.0 logo which can be used on the physical product, the web and other materials such as business cards.
Clean and simple design with few elements is preferred (no animation please).
You can try to include the tagline in the logo as well but its up to you.
- General shape:
We do prefer a horizontal design (in other words a design where the width is larger than the height) e.g Logo, Brand name and tagline but you are the designer.
In our early discussions, we were more inclined to summer colours such as yellow with black for sun, blue for sea, yellow for sun, green for nature but you can improvise as much as you want.
Not something huge. It should be memorable though.
Font has to be readable and clear by any human being.
I am not a designer so I am sure you know better which are the best fonts for logos.
- What NOT to have
Hundreds of colours
Vertical orientation (height bigger than width)
Weird fonts that are not readable
We'll be using the following rating system
1 star - Wrong direction, start over
2 star - some elements I like
3 star - getting closer but need revisions or a different take on your design
4 star - design is being considered
5 star - made the final cut
You are free to improvise as much as you want.
I promise to give feedback once or twice per day for the majority of the logos.
Do not hesitate to contact me for any reason.
Thanks in advance,