I like the shades of green used in the Muscle Pharm Logo, found attached.
I really like the Muscle Pharm Logos in general, so use them as a starting point and work from there. Especially the last one where it's spelled out. [Revision: I need the whole name "FreshLegs" included in the logo]
[Revision: what I like about the Muscle Pharm logo: gradients that give the design depth, incorporating 'metallic' like styling, also achieved with gradients]
I'd like it to "fit in" to some extent to the current popular hockey brands: Bauer, CCM, Reebok Hockey, Easton Hockey, etc. [revision: these have very blocky type faces that are mostly square, but balanced with some rounded corners)
I also like the Gatorade and Under Armor logos. I'd like the background to be white or black. Anything else is fair game.
Demographics: Male, aged 14-26, Athletic, Plays Hockey, lives in the US or Canada.
Deliverable is a complete psd file (not flattened).