How Jeffastutsman started their logo design journey
Who are you known as?
What’s your company slogan?
I do not want to incorporate my slogan into logo , but it is "MAKING HISTORY WITHOUT LEAVING YOUR MARK"
Tell us a bit about who you are and the people you reach
We are a small organic family farm that uses sustainable and organic methods. We believe giving back to the land and leaving the land in better condition than we started with. The audience we are targeting are consumers who care for organic and high quality produce.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Footprint farms name / concept was created on the beaches of Hawaii (even though it has no connection and nor do I want any connection to it). The concept if you can image is walking along the beach and you look back at your footprints in the sand, they slowly disappear as the waves pass over them, until they completely disappear.The initial logo I played around with had footprints walking through name giving the idea of “making history” which would be farming and growing, and “without leaving a mark” which would be using organic / sustainable farming methods to leave the land in better condition than it was initially.
In some way I want to incorporate footprints into the logo, and somehow represent the concept of them dissapearing over time. If it helps words that would describe the logo would be Sustainable, Organic, Classic / Vintage, but Fresh.