mypreorder was established in Australia in 2011 to provide takeaway food and drink merchants with an online ordering platform for their customers to order and pay for food and drink in advance, then pickup without queuing.
Today, features and market coverage (within Australia still) extends to all kinds of takeaway restaurants, dine-in, catering, and deliveries. The platform supports businesses with one or many stores and is white labelled so that the customer ordering experience (the apps and web ordering) can be customised with the merchant’s branding.
There are 2 target audiences:
1) B2B: Merchant food and drink retail businesses (takeaways such as pizza, burgers, fish n chips, etc, restaurants, cafes, etc)
2) B2C: Consumers (people downloading the mypreorder marketplace app to place a food/drink order from a merchant)
The primary mypreorder ‘corporate’ logo/brand should be focused on being attractive to the target audience 1 (B2B) - merchants looking for an established, trustworthy and modern online ordering solution.
The logo will be used on our web site and as the mobile app icon on iOS and Android devices.