How Leethompsonpix started their logo design journey
Who are you known as?
The Flash Pack
Tell us a bit about who you are and the people you reach
The Flash Pack is a travel club organising group adventure trips around the world. A ‘Flashpacker’ is a wealthy traveller who wants to experience all the things he/she did as a young backpacker but now has less time but more money. They want to experience a country rather than just see it, but also want to stay in nicer hotels, take internal flights rather than bus and will own the latest gadgets.
The target group is a single male or female aged between 30-45; a city professional with a high disposable income. They would be confident travellers looking for a unique adventure, such as gorilla trekking in Uganda, photography course in Sierra Leone or a road trip across America in a convertible car.
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