Design: Go wild and be creative, but we do like the whole web 2.0 feel.
Suggestions: We're open to whatever you have to offer. You're the graphic designer - not us. That said, we wouldn't mind seeing some options incorporating a dog or some sort of design in addition to the wording (but not super cartoon-y). You know, FETCHeo. Again, this is definitely not mandatory and you're the designer. If you have a better idea, we'd much rather see that.
Color scheme: Again, open, but we need for it to look good on a variety of backgrounds so hopefully the logo will have colors that will work with a number of other colors. We are not thinking a random bright green here. We will be working with more subtle colors - think a light green, light blue, black, light grey as backgrounds.
Format: ideally a vector format so we can resize and play around with it. Since we plan on using it on a variety of backgrounds, we need the final product to have a transparent background.
Solid color option: Once you have your idea and the draft version of the logo, we would also like to see the logo as a solid color (think a plain white logo on black and vice versa) that can be used in later print work and in other locations on the site.
Favicon: extra points to those designs that translate well into a favicon.
We will be extremely involved in this process and will give feedback as soon as possible.