WHAT WE WANT TO COMMUNICATE:
• Blind Date
• Searching for dates
** we must have the feeling that this can be the next Match.com, a 3.4 billion company.
- New Thinking
• We want ideas for variations that allow us to work with light, dark and medium gray background.
• We have not set any criteria about colors, we want you come with color suggestions.
• The logo must work with and without the symbol. So the icon must be able to stand alone and be recognised, and must look good when partnered with the text "Blinddate.com"
• brand name must always include ".com" but whether the Blinddate is in UPPER or lower case - that's up to you.
• we will market the site as Blinddate.com
– ICON & TEXT: We want the logo to have an associated symbol that above all can be used on the website and mobile apps.
– INTELLIGENT DESIGN: We like the idea of the graphic element cleverly telling you more about the brand/ concept or having it
BRANDS WE LIKE:
– APPLE: We are inspired by Apple's thinking about design, its clean, modern and easy.
– FEDEX: I like FedEx's smart thinking about logo (intelligent design) that have a built the negative space arrow between E and X
– TUI Group: have a logo look like Internet Smile, but its also the letters YUI, smart thinking.
– AMAZON: we like that they have an arrow gå from A to Z and also the shape of a happy mouth. Smart thinking/ intelligent design
– FORMULA 1: have a nice and discrete way to write out F and 1
– GILLETTE: have a sharp line from G to I that indicate on sharp blades
– BEATS: has very nice typographic and symbol. It show when someone have the headphones on. Very clean logo, modern and tell something also. This i give 5 stars.
WHERE IT WILL BE USED:
The logo will be used on the website, mobile app, business cards, stationery, flyers, brochures, signs, etc.