John.o K got their new logo design by running a design contest:
Logo for Fair Trade, Organic Coffee Start-up
Check out John.o K's Logo design contest…
Food & Drink
We sell bags of roasted and green coffee beans to cafes and restaurants as well as directly to consumers for use in their home or office. Basically, we’re a coffee company the same as any (Starbucks, etc.). Our coffee is Organic and Fair Trade Certified, which communicates our company’s values of Quality, Sustainability, Community (local and global), and Respect (doing business with integrity). Our name “Park District” should evoke for our audience a sense of a familiar, comfortable local connection – like your favorite neighborhood cafe. Our target audience is urban dwellers (San Francisco, Manhattan, Chicago, Seattle) in the USA who love their city and its public parks and natural spaces. Each of our coffees will be named after a park or natural landmark such as SF’s Golden Gate Park, NYC’s Central Park, Chicago’s Lincoln Park, or Seattle’s Mt. Rainier. Our audience is more sophisticated coffee drinkers – people likely to grind the beans at home, and some actually roast the green beans at home. They are higher income-earners, men and women; ages are 25 to 45 years old. Our customers fit in style/trend groups including: Cultural Creatives ( http://en.wikipedia.org/wiki/The_Cultural_Creatives#Core_.22Cultural_Creatives.22 ) Urban Hipster ( http://en.wikipedia.org/wiki/Hipster_(contemporary_subculture) )
Logo types to explore
We need a logo can be used in lots of places – business cards, website, coffee packaging, etc. Coffee packages will be very important, obviously, so the style of the logo needs to be extendable into the rest of the package label. The logo could be minimalist (see Intelligencia or Ritual coffee companies), or suggest a neighborhood park or outdoor space (see photo of park bench). Park District Coffee is a specialty, high-quality, yet medium-priced product – not luxury or exotic, yet not discount or super-store product.
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
John.o K collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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