Logo Enhancement & Extension

Viking Solutions Group

Since 1957, Viking has been a family owned and operated print and technology marketing leader. All work is done on premises in our state-of-the-art 28,000 square foot facility in LIndenhurst NY.

Our primary business objective / brand positioning goal is to be the “neighborhood printer” for ALL your printing needs. We do most of our business within 15 miles of our location and we're great for small businesses who need apparel, cards, letterhead, promotional giveaways: a on-stop-shop to “Identify Yourself” (our core brand message).

This project is to use the current Viking Logo w/Swish and adapt it for its new, parent, umbrella, company/corporate name - Viking Solutions Group - and subsidiary product lines/brands.

The Main brand which will be printed and worn on apparel is the Viking-only logo provided.

The project is to create a series of logos/brand representations that communicate both the parent company and it's verticals. Although navy blue is used today, we are open to adapting new colors if necessary. The swish can be changed for verticals. All verticals should be uniform and convey a unified corporate brand with slight variations by vertical.

Deliverables:
1) A series of logos, based off the main Viking logo provided, for the following:

* Viking Solutions Group
* Viking Embroidery, Screenprinting & Promotions
* Viking Digital Printing
* Viking Ink
* Viking Technologies
* Viking Commerce

2) A Viking Solutions Group corporate business card highlighting Embroidery, Screenprinting Promotions and Digital Printing only.

All designs should presented showing the complete series and business card.