My name is Stephanie, and I am a Remedial Massage Therapist, and Yoga/Pilates instructor. My business name, Embody Arts, attempts to encompass all the various aspects of my work, where I encourage clients to come back into to their body in order to find their own way towards optimum health. I offer massage therapy and Yogalates (fusion of Yoga and Pilates) classes at a Chiropractic centre in a town of 300,000 people on the East coast of Australia. While it is quite a small and simple business for the moment, my goal is to gradually expand to have a centre of my own, with a range of merchandise carrying the Embody Arts name and logo.
In my business I try to offer my clients a superior service, where the ambience is just as important as the quality of the treatment or class. I also embrace environmental values, and have chosen environmentally conscious yoga equipment. My class sizes are small in order to provide clients with a greater level of care and attention.
My target audience is interested in their health and wellbeing. They are primarily women aged 20-60, but I would also like men to feel welcome and comfortable when seeing the logo, so nothing too feminine. Their values range from conservative to quite alternative, so the logo needs to appeal to a wide range of people.
I need a logo that can be used on business cards, stationary, signage, promotional material, on a website, and on products. More specifically I'm looking for an icon/avatar image that can sit on it's own as a representation of the business, and also sit alongside the business name, so show me both if possible.
The logo needs to:
~ be Simple
~ be Creative
~ Have a sense of flow or softness
~ Ideally make some reference to the physical body, though this can be quite abstract so play with it!
~ Convey some sense of being fully present within ones own body, and then using ones own inner strength to expand out into the universe...
~ One colour - it will be used in colour, black or white on a coloured backgroud depending on the media. The main colour for the business is a deep magenta similar to: http://www.colorcombos.com/9C1C6B-hex-color
I require an editable vector file format like Adobe Illustrator (.AI), with both
RGB and CMYK versions of the logo.
Please, no lotus flowers - too many in use these days.