How Ekaterina.butorina started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
EduCapital Russia renders representative services to international educational institutions on the Russian market. We also hold public presentations across universities to populize the concept of studying at postgraduate level abroad.
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We are doing consulting and representative services, our priority number 1 is to express professionalism and dynamism of our company to international clients. We like the idea of arrows, expressing growth and movement (e.g. Bain and Accenture logos).
Please find attached logos of our previous projects + the current one.
What we expect is an up-class graphic logo in red, that would consist of a pictoral mark+ the name itself in appropriate font.
Also, to give an idea about the arrow logo style, we were thinking about a globe or a bridge as a part of our ideology, but this is not a must and they should only be used in the form of the arrow, but not as an additional elememnt..
Our target audience are program directors at top postgraduate business schools (men and women, average age of 27-37 years old, located mainly in Western Europe and in the USA. Their main values: professionalism, distinct communication, multiculturalism, time-efficiency, value for money). What our customers say about us, is that the we are young and dynamic, yet professional.
Our slogan is "connecting best Russian students and international Business Schools", but we are not sure if it fits into the logo. But we'll be glad to see variations.
The main reason to publish this task here is to have a truly western-style professional and up-class pictogram.