We run a series of websites which provide advice on a wide array of topics. Our goal is to provide direct, actionable advice around day to day challenges.
Our website is designed for the Baby Boomer generation which is nearing retirement age. We are working to provide sensible, actionable advice to help this huge segment of our population live an eco-friendly lifestyle and help protect our natural resources for future generations.
- I clean logo that works with or without the full domain name next to/below/above it
- Creativity beyond simply our name with a couple letters stylized
- A color palette which includes multiple colors (to support the full layout of the site which will be lead by the logo). We expect one or several shades of green to be incorporated into the design.
- Additional shape(s) which could stand alone without the URL
- Boring designs that looks too staid
- neon/pastel colors which are not in line with out baby boomer audience and are overly aggressive.