Logo for e-commerce focus on new ideas

Logo with clean and modern style design, for a on-line shop focus on innovations and good ideas that facilitate people’s life.
Looking to create an image that portrays modernity, confidence and professionalism.
You are limited to your imagination on this one.

inovamundi

We are an on-line shop of innovated products from around the world. Our goal is offer new stuffs, innovations or just good ideas that facilitate people’s life.
As a reference, we like the symbol forward (>>), it represent the idea of been ahead, we like that! It doesn’t need necessary to be on the logo, it is just an idea that can be developed.
We prefer a clean design, not a lot of information. No problem to use color, actually we like strong colors, but used inside this modern and clean proposal. We initially were using the combination of 2 colors, one strong (like orange, purple, green, etc.) and the other neutral (like dark gray). There is no need to be like that, again is just an initial idea.
We also like mirror effect (you can find that on springwise - reference below)
As a reference for design we suggest:
http://www.springwise.com
http://www.jamieoliver.com
http://www.apple.com

- Clean, simple and modern styleportrays modernity, confidence and professionalism.
All in small caps (inovamundi, not Inovamundi)

- capital letters
- too much information