Completed contest

Logo for dutch NGO Before7

anita vd needed a new logo design and created a contest on 99designs.

A winner was selected from 69 designs submitted by 27 freelance designers.

69
entries
27
designers
1
winner

One of the designers who made it happen

Winner - neeraj sarna
My logo was difficult design because the name of the business is long, so was the tagline, and I didn't know exactly what I wanted, only the vision I wanted to communicate to my potential customers. My customers are traditional, so the design needed to achieve a balance between traditional conservatism and the Wow vision I had for my service offerings. My new logo needed to visually create a feeling of trust and reliability while being fresh and different at the same time. I purchased the gold package because I knew there would be a lot of work. I bought the gold package with business card add on pricing because I knew this would be a long process and I did not feel comfortable asking for a design for a low price. Neeraj Sarna was a complete professional throughout the entire contest, and worked to offer different ideas even after I decided on a main concept. The final design was a result of the creative risks that Neeraj took during the contest that might have resulted in getting eliminated. I am thankful that he did take risks because my own ideas were not getting the job done. The contest was an emotional process for me because my job was to eliminate people’s ideas. Many of the designers in my contest tired after a day or two, but Neeraj Sarna did not give up and did not communicate frustration, only new ideas when I became frustrated. He was easy to work with and managed the 12.5 hour time zone difference expertly. Because I was difficult to satisfy I extended the number of days for the contest. At last we had combined elements from 3 different designs that Neeraj developed and landed on the winning design that looks nothing like my original concept but far exceeded my expectations. At 99Designs, design is done differently, I found that I actually got the value I expected for the price that I paid, and at the end I own the copyright. Thank you Neeraj for sticking with my project and designing something I am proud to display.
- V.campbell

How anita vd started their logo design journey

Summary

Before7 is a Dutch foundation (NGO) that helps children in Africa (starting before their seventh) to ensure good education and a stable life environment. Research has shown that when children are supported for a good start before their seventh, they are more likely to have a successful and happy life. And that’s what we want to give the children in Africa!

For 2009 we have two specific projects that we support:

• In remote areas in South Africa we want children in pre-school age to access education. For this we have a cooperation with the African Rally to Read Foundation.
• In Ghana we have a partnership with Orphan Aid.Orphan Aid is helping children to grow up in stable, safe and permanent families. OrphanAid Africa is non-profit, non-governmental organization. Its aim is to support orphans and vulnerable children in Ghana through programs in care reform, education, and development. Their goal is to ensure that children grow up in safe and permanent family settings with appropriate care and protection. OA promotes the rights of children and families by:
o Giving cash transfers, educational and health support to OVC and their families
o Creating an enabling environment for de-institutionalization
o Ensuring that tracing and reunification are the first priority for children in institutional care
o Creating awareness about the dangers of institutional care for children and the advantages of family-based care

Company name

What inspires you and how do you envision the design for your business?

Design a new logo that
fits the image of the brand. We prefer to get a logo which contents an image in
combination with a word so it can also be separately used.

The logo should be applicable to the following items:

• Letterhead, business cards, etcetera

• Advertorials

• Website and banners

• Articles in the Before7 webshop (such as wine, jewelry, cheese, etc.)

• Sports clothing as (football, running), balls, bags, etc.
The brand description of
Before7 reads as follows:

Before7 is a foundation that children in Africa would provide a good future. We
do this from a sporting and energetic personality, a culture with enthusiastic
people and always aiming for a win-win situation with the people who help us.
Targetgroup of Before7 are mainly young professionals and independent
entrepreneurs who are committed to others.

In particular, the win-win relationship we have with our environment is
important for our brand.

Wants

- In terms of color and appearance, we believe in showing real people (both Africanand western people)
- we like our brand to be extravert

Don't want

- no childish logo please

Custom package

$369

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

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