***Please read full briefing, this is attached in file***
KitchenBrothers is a Dutch based brand for kitchen essentials and accessory.
The brand KitchenBrothers is part of LifeGoods, an ecommerce company selling private label goods in a range of categories on our own websites and international marketplaces. In the future there is a possibility that we gonna sell our product in online and offline retail as well.
The ultimate idea behind KitchenBrothers is to create a line of kitchen (cooking and baking) essentials and accessory that every household needs on a daily or regular basis to craft the perfect healthy meal or create the passionate feast meal or bake the most perfect cake.
Our kitchen essentials and accessory are high quality goods, have an timeless design and are mid priced. We want to make cooking and baking with the necessary essentials and accessory Fun not Expensive!
Our target market are households between 18-75+ years old who use kitchen essentials and accessory on daily or regular basis or have an special interest in cooking and baking:
- The daily chefs: to craft a healthy home cooked meal
- The passionate chefs: amateur chef and bakers who experiment and create special recipes and feast meal
The name KitchenBrothers in just a creative idea, there is no idea behind it, just a name we liked and sounds catchy.