How Scott Binder started their logo design journey
Medical Sales College, Inc.
Our parent company, American Institute of Medical Sales ( http://www.aimedsales.com ) has a proven success record of taking sales professionals from outside the medical sales industry and quickly preparing them for a new and rewarding career in medical device sales. We also provide corporate orthopaedic and spine companies an alternative to traditional hiring and training of medical device representatives and this division is the "school" part of our company which will follow closely the model defined on our current website. Essentially, we are a sales training school for the medical device industry. We are in the process of splitting our company into several specialized divisions and we need a logo for our training division, Medical Sales College, Inc.
Tell us a bit about who you are and the people you reach
We are wanting to refresh the look of the school using our new name however we have been in business long enough to have brand recognition established. That said, we DO NOT want to follow our current brand. We want a fresh look and we are open to new ideas!
Our target audience ranges from recent college graduates looking for advanced sales and medical device training to established sales people needing continuing education.
Logo should NOT be inspired by our current brand!
Please no medical crosses or snakes! We do not want to mimic the traditional "medical" logos.
We are looking for a modern logo that is easily made into an icon, can easily be reversed to 2 color, both black and white, and that can easily be identified when used relatively small.
We will require vector files as well as font names and typesetting.