Completed contest

Logo development : Personal Bankruptcy Directory

stevej5210 needed a new logo design and created a contest on 99designs.

A winner was selected from 104 designs submitted by 30 freelance designers.

104
entries
30
designers
1
winner

How stevej5210 started their logo design journey

Company name

Personal Bankruptcy Directory

Overview

We are a very caring , compassionate and professional group of business partners who wish to reach people before they go bankrupt - or as they go bankrupt to help them through the process. We intend to build a network of trusted bankruptcy professionals across Canada.

Tell us a bit about who you are and the people you reach

Three main groups (in order of importance) :

1) [clients] People going bankrupt. People with severe debt issues. People who need to know more about what bankruptcy involves.

Clients are usually very fearful of the process they face - our visual identity needs to balance professionalism and approachability.

2) [other professionals] Bankruptcy Trustees across Canada. Debt counselors; lawyers; bank/ loan managers or other professionals that the client may meet during their financial difficulties.

3) [Other web marketing professionals] potential link partners for the site; anyone searching for 'content'/information on the topic of bankruptcy / insolvency.

Requirements

The visual identity (brand logo) must convey :
-professionalism
-trustworthiness
-friendliness/approachable (think how dentists brand themselves as a happy, cheerful, pain-free place - it's a little different here but it's worth thinking about)
-dedication to service

Having a distinctive / iconic look would also help.

Our business is Canadian and anything that helped to convey that might also help.

Competitor sites include:
http://www.hoyes.com/
http://www.alger.ca/
http://www.moneyproblems.ca/

Custom package

$363

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Deliverables

AI
EPS
PDF
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